Door County, Wisconsin Map

Client: Lands’ End Clothing

Lands’ End Clothing commissioned me to design an illustrated Door County, Wisconsin map to be used as part of a marketing campaign.  Door County is a peninsula bordered by Lake Michigan where Lands’ End clothing originated.  The brief for the design was that the map would highlight key places that related to Lands’ End origins. 

The completed map appeared in the Lands’ End Autumn catalogue.  It was also used in a promotional feature to win a holiday to Door County as part of the company’s anniversary year.  The completed map also featured in the Lands’ End retail look book & in promotional blog posts.

I designed the map in both English and German so it could be used across both Lands’ End client bases.