Watts Gallery Visitor Map

Client: Watts Gallery

Watts Gallery commissioned me to design a new visitor map. The design brief was the map should:

  • be easy for visitors to use and understand (the site is split over 3 locations)
  • it should highlight key assets in an appealing, visual way
  • be designed for use as A1 size signage as well as for use as smaller, printed maps and as a downloadable online map 
  • Be delivered in a flexible format so it could be edited in-house.
  • Verey Playwood would be easy to locate

When I designed the Watts Gallery visitor map there were important site-specific features I took into consideration such as:

  • road safety – the main sites of the Gallery/parking etc and Limnerslease are divided by a road,
  • the inclusion of Watts Cemetery Chapel which is separate from the 2 main sites.
  • the changing ground levels and surfaces were also highlighted for visitor access needs.

As part of the project, I also illustrated George and Mary Watts so they could be added onto the map and used separately in future marketing.

Watts Gallery Map by Bek Cruddace
Detail from Watts Gallery Map by Bek Cruddace
George and Mary Watts illustrated by Bek Cruddace